In this session...
Imagine a world where you could truly understand your brand’s emotional benefits, measure them at scale, generate the same feelings across all touch points & address the ‘so what’ by mapping them back to underlying consumer trends. Foresight Factory and Sensum are pioneering new capability, by blending predictive trends data with non-conscious implicit testing to quantify the emotional intelligence of brands. Join us as we present & discuss the findings of our ground-breaking analysis of Emotionally Intelligent brands.
