In this session...
One of the most cost-effective multi-media tactics on the market, audio storytelling is finally coming of age with more measurement standardisation and efficient ways for brands to engage. In addition, the universal language of music has been drawing brands to streaming services to serve up not only unique playlists but also hard to reach audiences. So, how can you work with streaming services to bond customers to your brand? And is audio reaching the level of video for marketers? We’ll show you when, where, and how to use audio to serve your audience an audible experience that makes a difference.
