CP+B London’s rallying cry is ‘Creativity is the Cure’. We believe creativity should be recognised and nurtured as a universal, powerful and transformative attribute of the human race – one which fosters societal well-being, contributes to the development of dynamic economies and unlocks intellectual capital for businesses.

But first perhaps we all need to better understand what ‘creativity’ actually means to the human brain. View More

Recent academic research into the brain and creative activity has revealed that rather than being hard-wired, humans are in fact “live-wired”, endlessly adaptable beings – inherently capable of deep creative thinking. And never was this more evident than when comparing the creative minds of young children with those of adults. The question then is, how can each of us make the most of what we are all born with, to think and act with more creativity? Join Dave Buonaguidi, Chief Creative Officer, CP+B, London, and Balder Onarheim, Co-Founder of the Copenhagen Institute of Neurocreativity for an interactive discussion. View Less