In this session...
How are broadcasters adapting to changing consumer habits when watching TV? How can they monetise across devices when viewers stream video content? And is this TV? Or video? Leon Siotis moderates a panel discussion looking at the emerging ecosystem in total video.
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The TV industry is thriving and yet consumer behaviour is shifting. More people are watching TV online which is leading to new patterns of behaviour presenting new opportunities. Indeed, a new ecosystem is emerging. How do broadcasters view this new landscape? How are brands reacting? What are the economics of the new TV ecosystem and how will this play out. Who will benefit most from these changes.
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