These days, marketers want to focus on marketing to people by creating experiences rather than “impressions” and connecting more deeply with their customers. But how do you create meaningful connections in a digital world at the scale you need to succeed? The answer lies in data. Through this session, learn about how unlocking the value of data will drive forward the “new possible” in digital marketing. View More

These days, marketers want to focus on marketing to people, creating experiences that foster meaningful ways to connect more deeply with their customers. But how do you create meaningful connections in a digital world at the scale you need to succeed? We think the answer lies in data – more specifically, what data makes possible. Data gives customers a name, passions, interests and needs. Data opens the door for brands to create these personalized identities, which in turn evolves into newfound marketing efficiency.

In this session, you’ll learn that it’s not about the insights into your data; it’s about what makes your audience smile, laugh or buy. It’s not about impressions; it’s about making the right impression. It’s not about clicks; it’s about clicking with customers. Get ready to explore how to unlock the value of data to drive forward a “new possible” in the constantly advancing world of digital marketing.
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