With a view from Discovery Communications & Eurosport, the new Home of the Olympic Games in Europe, this session will be based around the importance of sports entertainment with a broader and younger audience. Discover how a disruptor status is vital to bringing a fresh, diversified approach across all screens to a generation craving short, smart content. The session will engage representatives from the world's top brands on how to develop life-long partnerships with consumers through an association with transcendental sports events.