In this session...
Advertising Week Europe and London College of Communication collaborated on a unique project with undergraduate Advertising students. The students were tasked with creative strategic B2B content that amplified the themes of the event before, during and after the week. LCC’s Advertising degree is the only industry degree based in an art school in central London and aims to turn out graduates who are both strategic and creative by bringing together practice and research and the worlds of academia and industry.
