In this session...
The days of owning your music collection, car, house and even dog seem to be coming to an end as the sharing economy takes hold and streaming becomes the primary means of media consumption. Spotify will host this session, discussing how they personalise the audio experience for a generation that streams rather than owning their music. The panelists will look at how advertising plays its role in the new sharing and streaming economies and the implications for brands of this shift to access over ownership.
