Moving from bystander to activist, brands are leveraging powerful imagery to market campaigns for peace and tolerance, despite the possible alienation of customers. Some companies are willing to raise a divisive political or religious issue, standing up for the rights of man and putting their sales on the line, while others are not. Nick Flynn will explore the visual brand considerations with leading advertising professionals and discuss the value of long-term brand integrity versus potential loss in sales. View More

Moving from bystander to activist, brands are leveraging powerful imagery to market campaigns for peace and tolerance, despite possible alienation of customers. Kellogg Company pulled its ad spend from one of the largest conservative media outlets in America, Breitbart News Network, citing differences in values during the 2016 U.S. election and igniting a news bashing battle. Toy giant Lego did the same with The Daily Mail following the newspaper’s headlines during the Brexit debate. Some companies are willing to raise a divisive political or religious issue, standing up for the rights of man and putting their sales on the line, while others are not. Is the long-term integrity of a brand more valuable than short term loss in sales? Either way, more brands are taking a bigger stance than before, using more diverse imagery and inclusive language, reflective of the world we live in. In this session, Nick will explore visual brand considerations with leading advertising professionals. View Less