In this session...
Join AOL as they lead a discussion with agencies, brands and app developers about whether or not advertisers should be looking for broader audiences across mobile apps in order to maximise opportunities and be ready for the next Pokemon Go!
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As it seems only a few players dominate the top 10 apps downloaded by consumers across operating systems, join AOL as they lead a discussion with agencies, brands and app developers about the opportunities and challenges facing them: from building apps and audiences, to reaching those audiences in-app with brand communications, and with the growth of mobile video, 360 and AR, whether or not advertisers should be looking for broader audiences across mobile apps in order to maximise opportunities and be ready for the next Pokemon Go!
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