Claire Valoti, GM of Snap. Inc in the UK and Farrah Storr, UK Editor-in-Chief of Cosmopolitan dive into how the LA based camera company and the UK's biggest female millennial brand have embraced Snapchat Discover. Learn why and how premium content plays a key role in delivering maximum impact on audiences, discover how brands can build and extend their presence to drive engagement, and discover what matters when it comes to creating engaging content.