David Ellison

Highly motivated, industry connected, commercially focussed marketing professional with extensive online and offline experience both agency and client side, having worked for Shell UK, J Sainsbury and Dixons Retail Group. Member of the Institute of Direct Marketing and the World Federation of Advertisers' Digital Network and Media Council, JICWEBS, the Digital Trading Standards Group, the Online Behavioural Advertising Working Group, the Data Protection Regulation UK Group, the IAB Working Group on Viewable Ad Impressions and the Follow The Money Government working party.
Responsible for running ISBA's Digital, Data & Direct Action Group for the last 8 years, which has evolved to become an established leadership committee in all digital advertising-related issues. Also facilitated Sponsorship, Direct Marketing & Sales Promotion Action Groups.
Produced ISBA / Infectious Media Guidance on Real Time Advertising and ISBA Social Media Guidance.
Organised ISBA's e-Privacy Directive 'Cookie Law' and Data Protection events. Represented ISBA members' views on EU Self-Regulatory Code on Interest Based Advertising and EU Data Protection Directive. Member of UK Working Party on Best Practice Recommendation on Online Behavoural Advertising. Judge for IPM Awards 2010 and 2011.
Previously worked as Client Services Director for a Prop Placement agency and Marketing Services Manager for a Marcomms agency. Spent 8 years as an Account Director at a Direct Marketing agency.