Events: Europe 2015 | Calendar / Advertising Week

9:30 ^AM

Programmatic 20:20 Vision: A £10 billion+ Digital Industry

The ADARA Stage in the Newsroom

Shooting well beyond £10 billion by 2020, the growth of digital advertising has been phenomenal from the start. But what next for the UK’s largest advertising medium? How will the industry tackle challenges around programmatic and viewability? At this scene setter, the IAB UK’s expert panel featuring Claire Enders, Steve Hatch, Mark Howe, Guy Phillipson, and the BBC’s Kamal Ahmed – we’ll uncover key drivers of growth, behaviour and skills the industry needs for successful marketing as we approach 2020.

Kamal Ahmed Business Editor, BBC

Claire Enders Founder , Enders Analysis

Steve Hatch Director, EMEA, Facebook

Mark Howe MD, Agency Sales, North & Central Europe, Google

Guy Phillipson Chief Executive, IAB UK

Tim Elkington CSO, IAB UK

Kamal Ahmed

Claire Enders

10:15 ^AM

Data Programmatic Programmatic 101

The ADARA Stage in the Newsroom

What is Programmatic? How will it deliver on the promise of automation and digital disruption in the data-rich ecosystem? Industry leaders unlock the secrets of programmatic and debate the present and future of the industry’s biggest hot button of 2015.

Elizabeth Harz President, Media, ADARA

Alistair Dent Head of Product, iProspect

Nigel Gilbert VP, Strategic Development, EMEA, AppNexus

Tim Irwin COO, Maxus UK

Dora Michail Senior Director, Audience Solutions, EMEA, Yahoo

Caspar Schlickum CEO, Xaxis EMEA

Elizabeth Harz

Alistair Dent

11:00 ^AM

Programmatic The War on Ad Fraud

The ADARA Stage in the Newsroom

OpenX will discuss the scale and severity of Ad Fraud. Explore the key role of an ad exchange in preventing ad fraud, while outlining how publishers and advertisers should also be taking responsibility. This insightful and honest discussion will provide attendees with a deep and valuable understanding of the programmatic ecosystem, the role of ad exchanges, and the steps needed to help prevent fraud.

Steve Chester Dir, Data & Industry Programmes, IAB UK

Tom Bowman SVP, Sales Operations, BBC Advertising

Andrew Buckman Managing Director, EMEA, OpenX

Brian Murphy VP, Product Management, Integral Ad Science

Richard Robinson Programmatic Manager, AutoTrader

Edward Thomas Head of Product, Accuen

Steve Chester

Tom Bowman

11:45 ^AM

Programmatic How Will Programmatic TV Change the TV Landscape?

The ADARA Stage in the Newsroom

TV has stood strong in its resistance to the type of marketing changes that are ever present in digital. Although the traditional way TV is bought and sold will continue to thrive, there is a new way marketers can bring data targeting and programmatic solutions to supplement how TV is currently traded. Join a panel of industry experts for a lively debate on the transformation beginning in TV.

Lewis Sherlock Commercial Director EMEA, Adap.TV, AOL Platforms

David Fisher Head of Futures, Sky Media

Jonathan Lewis Head of Digital & Partnership Innovation, Channel 4

Chris Locke UK Trading Director, Starcom MediaVest Group

Matt Girling Head of Digital Investment, Amplify

Scott Moorhead Digital Trading Director, Havas

Lewis Sherlock

David Fisher

12:30 ^PM

Data Programmatic Decoding Programmatic

The ADARA Stage in the Newsroom

How does creativity live in an automated world? Can programmatic unlock the true promise of dynamic creative? Leading technologists and creatives lace up their gloves and jump into the programmatic ring.

Jessica Davies News Editor, The Drum

Chris Camacho Managing Partner, Precision Marketing, Starcom MediaVest Group, UK

Jim Freeman Sales and Trading Director, Telegraph Media Group

Josh Krichefski COO, MediaCom UK

Jonathan Nash Head of Programmatic, AOL

Jessica Davies

Chris Camacho

1:15 ^PM

Programmatic Advertising Automation: Into the Looking Glass

The ADARA Stage in the Newsroom

Advertising, led predominantly by digital, is becoming increasingly automated, data driven, and following trends that we've seen in other industries. Technology is continuing to disrupt established businesses at an accelerating pace and the implications are both exciting and concerning. But what lies ahead for our industry? What role will humans play in the ecosystem's relentless drive for efficiency. In the session, we will look for parallels from the evolution of other sectors to gain insight into the road that lies ahead.

Jay Stevens General Manager, International, Rubicon Project

Ben Maher UK Advertising Director, Mashable

Jay Stevens

Ben Maher

2:00 ^PM

Programmatic The New Holy Grail

The ADARA Stage in the Newsroom

Big data is delivering on the promise of true one-to-one marketing & communications. An inside look at how data and programmatic are informing the consumer conversation and driving the bottom line.

Russell Parsons Editor, Marketing Week

Ian James GVP, Europe, Acxiom

Nick Reid UK Managing Director, TubeMogul

Owen Sagness General Manager, Advertising and Online Division, UK, Microsoft

Jason Spencer Business Development Director, ITV

Theo Theodorou GM EMEA, xAd Location Based Mobile

Russell Parsons

Ian James

2:45 ^PM

Programmatic Programmatic: Problem or Panacea?

The ADARA Stage in the Newsroom

Is programmatic just the emperor’s new clothes or the panacea marketeers have been waiting for? Come and listen to an esteemed panel of clients & ad tech leaders discuss and debate the issues and opportunities in the new era of media trading. What is it? Who is doing it well? What do clients really think? Why is there a perceived problem? What does the future hold?

Dominic Grounsell Global Digital Marketing Director, Travelex

Dawn Paine Brand and Content Strategist

Noel Penzer Managing Director, AOL

Louisa Wong Chief Commercial Officer, Amnet Global

Dominic Grounsell

Dawn Paine

4:15 ^PM

Data Programmatic AWEurope Data Congress

The ADARA Stage in the Newsroom

The Data Congress unites an all-star lineup to detail how data and analytics drive performance and the bottom line.

MYTH OR REALITY: NEURO UNLOCKS HOW ADVERTISING WORKS
Join the ARF as they separate the myth from the reality and present Neuro-science based solutions delivering more impactful communications and unlocking new levels of engagement. Creating effective advertising isn't brain surgery. It's brain science.

Dr. Michael E. Smith VP, Consumer Neuroscience Solutions, Nielsen Neuro

Dr. Horst Stipp EVP, Research & Innovation, Global & Ad Effectiveness, The ARF

Pranav Yadav CEO, Neuro-Insight, US Inc.

PRESENTED BY ARF

DATA CONGRESS ROUNDTABLE
The present and future of data of all sizes.

Gayle Fuguitt President & CEO, ARF

Judge Alvin Bowles SVP Media, GM Video, RhythmOne

Chris Duncan Chief Marketing Officer, News UK

Gareth Holmes Commercial Director EMEA, PubMatic

Steve Parker co-CEO, Starcom MediaVest Group

Dr. Sachiko Scheuing Chief Privacy Officer, Acxiom

Dr. Michael E. Smith

Dr. Horst Stipp

5:00 ^PM

Programmatic Escaping The Walled Gardens

#AWEurope Underground

As the ad tech industry barrels towards consolidation, a troubling trend is emerging: the rise of the “walled garden.” A no-holds barred discussion on the conflicts of interest that threaten advertisers & the increasing importance of independent platforms.

Moderator:
Justin Pearse - Managing Director, The Drum Works

Panelists:
Steve Butcher - Head of Biddable, Walker Media
Anthony Rhind - Global Chief Digital Officer, Carat
Gawain Owen - Head of Digital, Nestle
David Harling - Head of Digital, MoneySuperMarket

Justin Pearce Managing Director, The Drum Works

Nick Reid UK Managing Director, TubeMogul

Justin Pearce

Nick Reid

10:00 ^AM

Programmatic Premium Online Publishing: A Manifesto for Advertisers

Newsroom Studio

The ISBA team, plus representatives from some of our member companies, will discuss some of the issues holding back advertiser confidence in the online space. We will set out a new working definition of what constitutes a premium publisher.

Bob Wootton Director of Media & Advertising, ISBA

Bob Wootton

2:00 ^PM

Programmatic Monetising Mobile Through Programmatic

#AWEurope Underground

Leading innovators take a deep dive into how mobile programmatic can help brands crack mobile monetisation. Their key experiences will provide attendees with precious advice on how to conquer mobile advertising.

David Murphy Editorial Director, Mobile Marketing

Alessandra Di Lorenzo Commercial Director, eBay

Stephanie Emmanouel General Manager, Connected Customer Marketing, Somo

Rob Kramer General Manager, Mobile, OpenX

Dave Reed Managing Director, EMEA, MediaMath

David Murphy

Alessandra Di Lorenzo

9:45 ^AM

Programmatic Video & Content Programmatic Video: Am I Doing It Right?

The ADARA Stage in the Newsroom

Join us to gain a deeper understanding of how programmatic video enables advertisers to reach the right consumer with the right message, at the right time, on the right device, at the right price. We’ll take a deep-dive in to lessons learned in the programmatic space from those who have experienced it first-hand, including opportunities to pursue and pitfalls to avoid. From the programmatic novice to programmatic genius, these learnings will help all.

Amaya Garbayo , Kellogg

Guy Yalif VP, Global Marketing, BrightRoll

Amaya Garbayo

Guy Yalif

10:30 ^AM

Programmatic What's Driving Programmatic?

The YouTube Stage

Arif Durrani, Head of Media at Campaign and Editor of Media Week, will chair a lively discussion between four experts. Join them as they debate creativity vs. efficiency, key trends and using the ‘data goldmine.’

Arif Durrani Head of media at Campaign / Editor of Media Week, MediaWeek

Wayne Blodwell Head of Programmatic, iProspect

James Harris Head of International Agency Relationships , AOL

Andy Mihalop Head of Network Agencies, DoubleClick, Google

Rebecca Muir Head of Research, ExchangeWire

Arif Durrani

Wayne Blodwell

10:30 ^AM

Programmatic The 3rd Annual Real Time Trading Update from Europe’s Buy Side

St James's Church, Piccadilly

In a discussion with the leading global ad holding companies, learn how agencies are organising around advertising automation and programmatic in their overall media mix. Insights on digital, OOH and TV. Impacts on media owners, agencies and the advertiser client. Issues including media cost, data and inventory transparency and workforce readiness.

Jay Sears SVP Marketplace Development, Rubicon Project

Marco Bertozzi President, Global Clients, VivaKi

Cristina Sagarduy Deputy Managing Director EMEA, Annalect EMEA

Caspar Schlickum CEO, Xaxis EMEA, Xaxis

Ashish Mahajan Senior Partner Platform Manager, EMEA, Cadreon

Jay Sears

Marco Bertozzi

5:00 ^PM

Programmatic Ice and Fire: The Battle for the Iron Throne of Content

Newsroom Studio

Content has always been and must remain precious to media owners /publishers. Is the value and trust in content being eroded by new models and new technology?
How does Native and Programmatic impact on the content “crown jewels” of publishers?
A panel discussion led by Tim Faircliff, Chairman of AOP, will explore the various “battles” and attempt to see how we might win as an industry together

Graham Moysey Head of International, AOL

Tim Faircliff Chairman, AOP

Jamie Labate Digital Director, EMEA, Quartz

Paul Rowlinson COO, Mindshare

Steve Wing Vice President, CBS

Graham Moysey

Tim Faircliff

ITV Stage

YouTube Stage

ADARA Stage

St James's

Underground

Newsroom Studio

Fortnum & Mason

KOKO

Ronnie Scott's

Scala

Kensington Palace

Agency

B2B

Presented byLinkedIn

Data

Mobile

Presented byPubmatic

Native

Politics

Programmatic

Presented byADARA

Sports & Entertainment

Tech & Innovation

Video & Content

Presented byBrightroll

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