In this session...
Content has always been and must remain precious to media owners /publishers. Is the value and trust in content being eroded by new models and new technology?
How does Native and Programmatic impact on the content “crown jewels” of publishers?
A panel discussion led by Tim Faircliff, Chairman of AOP, will explore the various “battles” and attempt to see how we might win as an industry together
View More
Content has always been and must remain “precious” to media owners /publishers. Is the value and trust in content being eroded by new models and new technology?
Is the “fire” of advertising and the race for data driven advertising value going to melt the “ ice” of solid content businesses? How does Native and Programmatic impact on the content “crown jewels” of publishers ?
How will publishers ensure they retain control over their premium content and maintain their relationships with consumers?
How does the industry formulate a concerted approach to protect our content and maintain the trust of the consumers?
A panel discussion led by Tim Faircliff, Chairman of AOP, will explore the various “battles” and attempt to see how we might win as an industry together and retain the Iron Throne.
View Less
