In this session...
What will best-in-class consumer engagement look like in 2025? Be the first to hear the headlines from a significant new study commissioned exclusively for AWE. Discover the 4 key scenarios that brands will need to respond to over the next decade. Hear panellists debate the implications of these emerging scenarios & speculate on how they will maintain dialogues with customers in this dynamic landscape. Which combination of communication partners, capability & talent will be required for the ultimate consumer engagement team?
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What will best-in-class consumer engagement look like in 2025? How will new technologies further change consumer expectations, mindsets and behaviours? How will successful brands create or maintain dialogues with customers in this dynamic landscape?
Be the first to be briefed on the 4 key scenarios that brands will need to respond to over the next decade, based on extensive new research from trends agency Future Foundation and the IPA. This is the 2nd edition of a seminal report into the Future of Advertising that provoked significant changes in strategy and focus for leading brands and agencies when published.
Hear the panellist’s reactions as they debate the implications of these emerging scenarios and speculate on such questions as how significant advertising’s role will be to the fortunes of brands vs investments made in total customer experience? What will truly engaging content look like in the future?
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