In this session...
How do the world's best DJs stay relevant to their audiences and how have they developed themselves as brands?
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Over the past 20 years, the world's best DJs have perfected how to stay relevant to their audiences and build and extend their brands. They have used content to maintain dialogue and engagement whilst making careful decisions about how and where their brands are seen and used. In so doing they have increased their commercial worth, becoming global names that generate revenue from multiple sources. What can mainstream brands (and their agencies) learn from these masters of engagement in how they continually evolve and embrace new forms of communication and engagement to grow their brands.
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