Sona Pehlivanian

Sona serves as NYI’s Vice-President of Addressable Campaign Management and Operations, and is responsible for strategic development regarding data, market and research analytics, inventory sources and partnerships, technical process improvements, and operations support for data, linear, addressable, interactive and digital sales.

Sona is a marketing and operations executive with an accomplished track record of contributing to the development, operations and revenue growth of award-winning advertising technologies, including addressable advertising.

Prior to joining the (new) NYI, Sona held a similar role at Altice USA, where she served as one of the original members of the Advanced Platforms Sales Team.

Sona began her career on the marketing team for Softbank Ziff-Davis, and would go on to manage major accounts, including Yahoo! and Hotmail, for one of the nation’s first online advertising sales organizations.

She has a B.A., Communications from Rutgers University