Justin De Graaf

Justin is the Global Head of Ads Research & Insights for Google. His team represents the voice of consumers and clients by uncovering insights that are useful for brands. Prior to Google, Justin was the Director of Data Strategy & Precision Marketing for The Coca-Cola Company, where he led the creation of the data strategy that powered Coke’s precision and programmatic marketing.

Before making the move to The Real Thing, Justin was delivering Global Media Insights at Unilever. It’s there that he began diving into media insights while leading research for Unilever’s key global media partnerships.

Justin lives in Phoenix with his wife, two young sons, and gigantic sheepdog. He is a graduate of the Haworth College of Business at Western Michigan University.