Rani Patel Williams

Rani Patel-Williams is Business Partner at Livity and has a firm belief that advertising can be purposeful, affecting real change at a local and societal level. Throughout her career, she’s turned this belief into reality time and time again, delivering impactful, femxl-led category work. She is an active voice in driving equity and better representation for black talent within the industry. In response to George Floyd’s death she wrote an open letter to the industry asking it to admit it is racist. Shortly after, Rani co-founded Livity facilitated initiative #BrandShareTheMic. The initiative looks to amplify young black voices by handing over big brands like Google, KFC, Giffgaff and Sony Music IG platforms to share their experience in those brands respective sectors.

Outside of her role at Livity, she is Founder / Creative Director of non-gendered apparel and accessories brand FANGIRL. The brand's purpose is to serve the black and LGBTQI+ community first, counter to traditional br