Victoria Sakal

Victoria Sakal is the Managing Director of Brand Intelligence for Morning Consult, a global data intelligence company delivering insights on what people think in real time.
She leads the company’s brand intelligence research, focusing on the intersection of data with marketing strategy, brand reputation, and consumer trends, and is an expert in distilling actionable insights to develop impactful brand strategies.
Prior to Morning Consult, Victoria served as an Associate Director at Kantar, integrating both quantitative and qualitative research with extensive landscape mapping to inform future-forward brand positioning and long-term strategic ambition and imperatives.
She is a co-founder of the Institute for Real Growth, where she oversaw primary and secondary research to create a new architecture for driving sustained business growth.
Victoria graduated with honors from The Wharton School of the University of Pennsylvania.