Tim Natividad

Tim Natividad is the Head of Performance Advertising at Roku. His team is responsible for growing performance advertising solutions across Roku and its owned and operated properties. Partners interested in building their subscribership and viewership work with Roku to reach millions of relevant streamers and understand how streamers discover content on Roku’s platform. Roku enables this through audience targeting and CPA buying opportunities. Similarly, performance brands interested in accessing the streaming audience use Roku’s flexible media buying capabilities to access the living room screen as well as cross-device retargeting capabilities in order to drive conversions across Apparel, CPG, and Beauty categories.