Ali Reed

In her role as Managing Director, Ali Reed oversees Essence's UK client relationships, new business, and marketing and plays a key leadership role in the agency's initiatives to further accelerate diversity and inclusion.

Since joining Essence in 2018, Reed has played an instrumental role in bringing big brands to the business, which won clients including L’Oréal, Peloton, and Argos. As well as her dedication and skill for building brands, Reed is committed to developing talent and culture.

Prior to Essence, Ali spent half a decade at OMD where she served in leadership roles across client services, planning, and strategy. She has also worked as UK Marketing Director for Full Tilt Poker and managed accounts across a wide array of industries and markets for Naked Communications, Rocket, and Mindshare.