Kerry Dawes

Kerry is an international digital leader who specialises in leveraging technology & data to improve customer experience. Having worked across a range of industries, she is currently working within the travel sector for TUI. There, she has the responsibility to unify and consolidate the global marketing technology stack into a single, real time, event based tech stack that serves each local market. Furthermore, offering TUI marketeers access to end to end customer marketing orchestration to optimise marketing spend across all digital marketing channels.