James Rooke

James Rooke is general manager of Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In this role, he leads the company as it embarks on its next chapter and mission: to become the world’s smartest audience delivery company by combining the targeting and measurement of digital with the reach and impact of television. James oversees a 3,500-person nationwide team across sales, operations, technology, product, data innovation and insights, and customer experience to pioneer and unlock new opportunities for growth, innovation and industry leadership. Additionally, he cultivates Effectv’s relationships with external stakeholders and industry organizations, including sitting on the Board of the Video Advertising Bureau (VAB) and the New York Interconnect (NYI).

Previously, James was a general manager at FreeWheel, a division of Comcast Advertising alongside Effectv that provides global technology solutions for the future of TV advertising. At FreeWheel,