In this session...
The Culture of Relationships explores how consumers are redefining relationships with themselves, each other, and with brands.
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What does connection mean when social media has become the primary form of communication? When we began our research, we observed Gen Z’s relationships and the new common languages around digital intimacy beginning to form. As 2020 moves the world into a moment of transition and transformation, we have recognized an adaptation and acceleration of our study to reach beyond the younger demographic and into all generational cohorts.
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What You'll Learn from This Session...
- How the pandemic and the BLM movement is impacting relationships
- How technology is upgrading and expanding our relationships
- How marketers can woo their consumers when other brands are trying to court them
