In this session...
Society has experienced a series of inertia breaking events that have upended norms and purchase behavior, while old habits are being re-examined and new methods forged. Ryan Hedges, Vice President, Strategy & Experience at The Marketing Store will speak on emerging trends during 2020, how to adapt to the new landscape, and look ahead to predict what consumer behaviors will develop in 2021
What You'll Learn from This Session...
- Quarantine has shifted consumer patterns so starkly, brands will need to pivot to keep up. Tune in to better understand why this is happening and what consumer habits are important for 2021.
- Consumers are looking for real value, whether that value is translated into saving time, money, or helping them to feel safe. Learn how to better understand consumer perception of value.
- From daily routines to large purchases, consumers are thinking differently about loyalty during and post-Covid-19. Discover strategies to win those consumers back.
