In this session...
Live sports are back, and fans are more excited than ever. Lockdown has given us a glimpse into the future of sports, as leagues and broadcasters reimagine their products as digital experiences. The passion and energy of the stadium is now surging online, and fans are turning to Twitter to be part of the action in real-time. Hear from The NFL about how lockdown has impacted their business, and from official partner Anheuser-Busch, who is doubling down on Twitter to drive engagement with sports fans and cultural relevance.
What You'll Learn from This Session...
- How leagues work with Twitter to augment the fan experience.
- The magic of Twitter and sports is real-time conversation. Fans turn to Twitter for three reasons: to get their sports news first, to enhance their viewing experience and to feel more connected to the game.
- How brands can reach fans in the moments that matter most, to connect with what’s happening on Twitter and increase their cultural relevance.
