In this session...
Everyone from advertisers and agencies to TV networks and digital platforms are demanding a better way to measure ads and content across all audiences. The need is clear, but where are we as an industry to actually solve the problem?
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This panel will explore the opportunities and challenges of cross media measurement and the unique roles everyone must play to get there.
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What You'll Learn from This Session...
- What do advertisers really want from measurement? What’s needed to get there?
- How do the media currency standards hold up to today’s evolving landscape?
- What’s the role of each player in the media industry to truly enable cross-media measurement?
