In this session...
As a result of COVID-19, Fidelity, similar to many financial institutions, experienced major disruptions to their business. The discussion will center on Fidelity’s media spend, consumption, rebalancing, impressions and sponsorship strategy. How did their approach to creative testing change and how did they “get the tone right?” How did they respond to changing investing behavior given the rise in savings, longer term investing and staying invested?
What You'll Learn from This Session...
- How did Fidelity adjust its CX strategy at the onset of the pandemic?
- How did Fidelity adjust its media spend, consumption and sponsorship change?
- How did they adjust their approach to creative testing?
