In this session...
Join Twitter's MoPub in conversation with The Trade Desk for a discussion shining light on why brands can't afford to ignore the audience opportunity offered by the in-app environment.
We'll cover
1. Activating your audience: what reaching your audience looks like in the in-app world — including the opportunity offered by gaming.
2. The metrics that matter in-app: How and what to measure (yes, it's measurable).
3. How to scale an in-app campaign: Lessons from The Trade Desk on helping savvy brands find success in-app.
What You'll Learn from This Session...
- Activating your audience: what reaching your audience looks like in the in-app world — including the opportunity offered by gaming.
- The metrics that matter in-app: How and what to measure (yes, it's measurable).
- How to scale an in-app campaign: Lessons from The Trade Desk on helping savvy brands find success in-app.
