In this session...
Programmatic buying is a regular part of media buying today. Out of Home because of its growing digital attributes can now be traded programmatically. Brands can see where consumers are during their day and target them with appropriate messaging. This opens a whole new world for advertisers as they can now reach their target audiences on the path to just before they make that important purchase. The session looks at how DOOH programmatic benefits brands, agencies, and media owners.
What You'll Learn from This Session...
- The Digital nature of Out of Home lends itself to Programmatic
- How brands are using DOOH programmatic
- How DOOH programmatic works
