In this session...
Now more than ever, the sell-side of the advertising ecosystem is having to prospect smarter to break through to major brand budgets. How do you know which brands have dollars to spend? How can you cut through the clutter to break through to ad buying decision-makers with the purchasing power to spend with you?
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New business professionals at the top of their game will share a day in their lives, shedding light on the weapons in their sales arsenal - from new-school technology to old fashioned prospecting and sales techniques - that help them stand out and not only survive, but thrive, in an economic downturn.
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What You'll Learn from This Session...
- Attract ad budgets
- Smarter prospecting
- Access decision-makers
- Win high profile clients
- Sales technology
- Prospecting and sales techniques
- Advertising
