In this session...
Why brands need to remind men they are great rather than trying to get them to admit why they are not.
We have entered an age of self-depreciation to such a degree that we risk men becoming victims of their own self-loathing. Advertisers and publishers need to be better at championing men and women equally, breaking down existing stereotypes and making society more confident to have open discussion - men, women and non-binary need to be on an equal footing to create an equal society so what can brands do to foster this and how can publishers help.
