In this session...
The rise of OTT video consumption has shaken the advertising world, across both digital and traditional channels. Addressable advertising is now available to mainstream TV viewing audiences, but the tools and technologies that worked in display are not easily transferrable to OTT and CTV. Is scale finally coming to OTT and CTV? Is there a commitment from across the industry to create a common currency to evaluate and measure CTV? What does the future hold?
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Join industry experts as they discuss how brands and publishers can take advantage the opportunities to effectively reach consumers across screens in 2020 and beyond.
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What You'll Learn from This Session...
- the future of CTV/ OTT
- addressable advertising
- video consumption
