In this session...
Over 90% of brands said that they were trying to be more empathetic in their marketing, and 81% of marketers are finding it more difficult to pivot quickly to societal and cultural events. In this session, Stefan will reveal the latest findings from datasine’s independent research interviewing 250 marketing decision-makers. The results show a fascinating picture of an industry in flux as it tries to respond to a time of crisis and social change.
What You'll Learn from This Session...
- The top challenges marketers are facing in 2020 and how to overcome them
- Tips on how to respond with empathy in your marketing efforts and how to do so quickly
- How to measure the sentiment and performance of your creative for your unique audience
