The leader of the "XRX Studio" project, a cross-group organization that provides XR solutions at Dentsu Inc. He has been developing platform systems as well as organizing and managing Metaverse events.
He is developing Dentsu’s own XR business as well as client services like "Tokyo Game Show VR 2021", McDonald's Gracoro AR, and AR system and contents for SONY's automatic carts, etc.
Makoto Kanabayashi Job Title Experience Design Technologist / Producer Company DENTSU INC.
