Vanessa Oshima

A New Zealand native, Vanessa has worked in the field of marketing strategy, research and innovation for over 20 years.

Vanessa has a strong passion for the end-to-end process of research, innovation, and entrepreneurial thinking. From Discovery Research, early prototyping and finally launch she has worked through all the processes and been involved with many successful launches. She has a passion for brands and the role they play in people’s lives. Her career has seen her work in insights and strategy teams, marketing and general management roles in Japan for some of the world's most recognizable brands; Coca-Cola, Philip Morris and Nike and Starbucks.

She is the founder of heart data inc, a marketing strategy company focused on putting the consumer at the heart of the data, creating strategies that are future-forward and resonate with the consumer across emotional and functional needs.