Michelle Lynn joined Bloomberg as Head of Global Data Science and Insight for the media organization. In this role, she oversees a team responsible for understanding and activating Bloomberg's audience. Michelle also leads the development of BloombergAiQ, Bloomberg's proprietary audience and content platform for insights and activation. Prior to that, Michelle was the Chief Insight Officer at Dentsu Aegis Network, where she oversaw research, insight and digital analytics while driving thought leadership and agency point of view on audiences and data strategy.
The chief architect of many custom studies and research tools, Michelle’s talent is in leveraging data to help brands connect with consumers in a world of constant distraction.
Michelle is recognized industry-wide as a leading consumer research expert winning Ad Age’s Media Maven award as well as the Advertising Research Foundation's Great Mind Award for Quality in Research.
Michelle Lynn Job Title Global Head of Data Science and Insights Company BLOOMBERG MEDIA Connect via
