Masafumi Watanabe

Born in Tokyo in 1971. Started modeling from his teens, interacted with all manner of fashion and culture. Enrolled in Musashino Art University and studied art while engaging in leisure and traveling. After graduation, while studying abroad in England, he became more interested in being on the “taking”, rather than the “(photos) taken” side of fashion. Upon his return to Japan, he partook in the launch of a new apparel brand. Building on that experience, in 2003, he founded DLX Co., Ltd., a company with its focus on adult street fashion. Presently holding two positions, as CEO of DLX, which has both the DELUXE and BEDWIN brands, and as director of BEDWIN.