Amazon.co.jp began selling fashion to Japanese customers in 2007. In 2014, it relaunched as Amazon Fashion, with a mission to constantly strive to improve the online shopping experience for its Japanese customers. In 2017, it added over 1000 brands and has continued to evolve to meet customer needs specific to Japan. This March it launched the world’s largest Amazon standalone imaging studio in Shinagawa Seaside with the capacity to shoot over 1 million fashion images a year. Amazon Fashion is working hard to support the fashion and design community in Tokyo as the title sponsor of Tokyo Fashion Week, spearheading an original program called Amazon Fashion “AT TOKYO.” The keynote presentation and panel discussion will give insight into Amazon Fashion’s support of the Japan fashion industry and unrelenting focus on the customer.