Motohiro Ando

Motohiro Ando heads up a group of planners, analysts, technologists and producers who form the core of Hakuhodo’s "data driven business".
Mr. Ando’s marketing career has spanned over 25 years. He started his career at Hakuhodo in 1988. He is one of a few talented people who has experience in a variety of extremely area such as global branding, account planning, multi media planning and digital solutions including operating data management platform. His achievements include the Asian Marketing Effectiveness Best Integrated Marketing Campaign in 2010, the ACC CM Festival Grand Prix in 2005, the New Face Award of JAAA Advertising Essay and so on. He served as a jury of the Cannes Lions International Festival of Creativity of 2015. His latest book "Marketing Nation Japan" shows the next generation’s marketing, building a marketing platform utilizing Big Data.