In this session...
The 6-second Bumper ads is a new format of YouTube video ad. It is designed to reach the most mobile users possible with an effective advertising message, and is catching on quickly even in Japan. This session features three creators working on the front lines of ad production spanning the full spectrum of media, from TV commercials to digital ads. They delve into how to make and use Bumper ads, and examine the essence of what makes them successful.
What You'll Learn from This Session...
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