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Alibaba has been leading China’s e-commerce development over the past decade. The retail industry is growing fast despite numerous transformations and reforms. The changing retail rules have paved the way for the new retail upsurge, and global brands are reaching a consensus on an inevitable integration of online/offline stores, logistics and big data in the future, instead of a competition among different channels. The rapid development of e-commerce in past years comes as the digital business can visualize and optimize commercial operations, which requires brands to follow the trend before carving out a niche in the new retail era. Alibaba’s new retail exploration and practice has proved that digitalization will reshape the consumer experience and brand marketing, redefine the manufacturing, and create new things and new business models. The future belongs to players who embrace the new retail.


Christina Lu General Manager of Uni Marketing Center, Alibaba Group Marketing Alibaba Group

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Design   Production   Leading   Entrepreneurship