Hirotada has been in this position since Adobe’s acquisition of TubeMogul in April 2017. Before this position, Hirotada has worked at Yahoo JAPAN, Google, and TubeMogul for total of 17 years. For all these years Hirotada has been associated with Japanese digital advertising business, and also has been involved in the advancement of the industry. He was also awarded by the Japanese Web Advertising Bureau, and was the Editorial Board Member of Information Media Trends in Japan 2010.