Our industry always talks about the importance of acting like a start-up. So, in October of last year, our agency decided to put its money where its mouth is, and launched its own start-up, Crafted By My Heart, an iOS app that allows people to create customized jewelry based on their heartbeat.

This talk will, rather than highlighting new skills acquired, focus on the old habits the agency had to let go of in the process, while also providing practical tips and frameworks for agencies as well as corporations that are looking to foster a culture of innovation from the inside out.