On Twitter, live comes to life as conversations unfold, showing you all sides of the story. Twitter will introduce the concept of “Fastest and Conversational” to marketers that would be beneficial to them when they think about investing in digital, especially in Video. Questions like “How could brands capture customers’ first attention?”, “How could brands sustain customers’ attention not just at the launch of the new product/service?”, “Would it be possible for brands to engage in 1o1 conversation with customer?” will be addressed.