Today’s tech obsession has hijacked our industry and we’re in danger of commoditization. Every other article and conference is talking about tech and with the big tech consultancies having joined the marketing fraternity, the noise is only
getting louder.
Join Malcolm Poynton, Global Chief Creative Officer of the world’s most tech-savvy network, Cheil Worldwide, as he reveals why we’ve got it all wrong and how if we’re to survive, we must ensure our future is analog led.