In this session...
As brands aim to increase efficiency and make decisions using data-driven insights, there has been a major shift in advertising budgets to programmatic. Agencies and clients now have a plethora of new ways of working and investing, but with so many options, it is challenging to understand all of the benefits, and often even more difficult to ensure the business is aligned and prepared to take advantage of those benefits. Hear all sides of the equation discuss the current marketplace in this panel led by PubMatic.
