We’ve analysed the top 5,000 video ads from the past two years to bring you a comprehensive view of the video advertising ecosystem in Japan.

Contrary to the rest of the world, share rates are actually going up in Japan, with a YoY increase of 44%. Advertisers in Japan have upped their game over the last 24 months - creating more engaging content and reaching more people.

So who’s getting it right and what are they doing? Let’s take a look...