In this session...
Video marketing growth has more than doubled in just two years, from ¥600m in 2015 to over ¥1200m in 2017. From this significant growth, Akira Morikawa, former president of LINE, launched C Channel in April 2015, specifically targeting audiences in their 20s with an interest in fashion. Today, C Channel has reached 600m plays and 200m unique users per month not only Japan, but all throughout Asia, and has also reached over 60% plays from overseas. In this workshop, C Channel panelists share the secret to finding success among millennials.
